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Benefits and Process of Photorealistic Rendering

Benefits and Process of Photorealistic Rendering

The use of 3D visualisation in daily life has grown rapidly. It can be seen in product packaging, social media, brand websites, and advertisements. Sometimes it’s hard to tell if we are looking at a photo or a photorealistic render. High-end photorealistic architectural rendering is about more than just picture replication. It has the power to inspire, connect with the audience, and convey a story. Presenting information to a client visually is one of the best ways to close deals these days. You have a lot of time to explain to a customer or investor the benefits of your design solutions. The greatest technique to communicate your ideas to a customer is through photorealistic rendering.

 

What is photorealistic rendering?

 

By carefully adjusting the lighting, adding shadows, placing the camera, and paying attention to detail, photorealistic rendering is the process of producing a digital 3D image that is difficult to separate from a genuine photograph. Sometimes it’s hard even for seasoned pros to tell a good shot from a high-quality photorealistic rendering. With the aid of specialised software and rendering techniques, the highest level of realistic imitation can be achieved in visualisation. The goal of photorealistic rendering is to portray an object as it would seem in its native setting. This involves simulating the way light interacts with surfaces and other things.

 

How is photorealistic rendering created?

 

Creating a 3D model

Initially, the object is modelled as a three-dimensional geometric shape without considering its physical characteristics. The object’s forms are constructed and its dimensions are computed. There is usage of polygonal modelling, rotation, extrusion, and extension techniques.

Texturing and material setup

At this point, the 3D model has realistic materials and excellent, high-resolution textures added. These may be PBR (Physically Based Rendering) resources that our team has produced or resources that have been obtained from commercial or public libraries.

Setting up lights and camera

This is one of the trickiest phases in the process of creating a 3D visualisation since the parameters you choose will impact how the model is perceived, how realistic it seems, and the overall feel and mood of the picture.

3D rendering

The last step adds graphic special effects (glore, fog, glow, etc.) and a more comprehensive set of 3D model display options. If animation is produced, certain specifications are established, such as the final video’s resolution and frame rate. Setting a high image resolution and format (JPEG, TIFF, or RAW) is also essential.

 

Benefits of photorealistic rendering

 

Photorealistic 3d architectural rendering services provide a lot of benefits in photorealistic rendering which are

1. Complete project view

It is considerably simpler to visualise things with photo realistic accuracy. In recent years, one of the most sought-after technologies in the design business has been photorealistic architecture rendering. It enables the creation of a three-dimensional model of the building or interior, which is currently only a project, by “photographing” it from various perspectives.

2. Submission of correction on time

It is never profitable to make adjustments to a completed design project because it always necessitates additional costs. It’s challenging when it comes to drawings and sketches because the client could not know what he wants changed or what he currently has. or how the outcome will be impacted by these modifications. Because of photorealism, rendering makes this challenge possible to solve.

3. Quick decision making

Quick glances at the photo-realistic renders show the finished product. This facilitates decision-making and expedites the approval process of the project. Getting such an image, making the necessary adjustments, and reaching an agreement on every detail are sufficient before you can begin working.

Testimonials

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"I had a rather challenging backyard project that Kaushik @Viz Kingdom remarkably delivered from scratch. He was very patient to listen to my concerns and execute likewise. I can’t think of a better visualization than this. I would certainly recommend him for his expertise in 3d visualization eyes closed. Also would like to work with him in my future projects as well."

Abhilash Raveendran, Senior coordinator at Ceeyem
Miguel Sanchez Moreira

"I am working with Viz Kingdom since August 2017. He has always provided me high-end architectural visualization. Even without any meeting to discuss work or telephonic explanation of work he has understood the work very well and has given us the desired output. He has always achieved to deliver the renders on time, without exception. I definitely recommend him for his expertise in the work he does."

Miguel Sánchez Moreira, CEO and Cofounder at Viewtek
Cesar Gusano

"Effectiveness and no compromise is the phrase that comes to mind when I think about Viz Kingdom. I’ve had the pleasure of knowing Kaushik for almost a year, during which we have developed several architectural visualization projects. To work with Viz Kingdom represents a competitive advantage and comes with my heartfelt recommendation.”

CESAR GUSANO, LEVEL-VR
Steve Haussmann

“My client and I were very pleased with the quality of the finished render. Kaushik @Viz Kingom was very good at interpreting the information I gave him to complete the render. He was very prompt when I asked him to change any details and nothing was a problem. When I next need render Viz Kingdom will be my first call and it was a pleasure working on this project.”

STEVE HAUSSMANN DESIGN LIMITED, UK
Matthew Flake - Sandy Lane Projects

"I was recommended Viz Kingdom. Viz fee proposal was very competitive. The communication throughout the design process was excellent. When we received the final rendered visuals these were of high quality and realistic. A must if you are trying to sell from plan! Fully recommend Viz Kingdom."

Matthew Flack - Sandy Lane Project, London
Aida Aigular

"It's been a great experience to work with Viz Kingdom, their diligence and prompt response to our short deadline and requests helped us meet our client's expectations with top quality renderings."

Aida Aguilar, Project manager at Calnitsky Architects Associates
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“Viz Kingdom is excellent in communication and delivered a fantastic quality render for my property development scheme. I look forward to working with them on future projects.”

WILLIAMS AND JONES PROPERTY DEVELOPERS, LONDON
Hy Chheng

"Kaushik and team is very prompt and professional for what they do. We highly recommend their service. Great work Kaushik. Keep up the good work. A+++++"

Hy Chheng
Abhi Kanthan

"Great company - excellent product - intuitive customer service! Highly recommend!"

Abhi Kanthan

Kaushik Vadher is the Founder of Viz Kingdom, a leading 3D architectural visualization studio established in 2017. With a strong artistic inclination and a deep eye for detail, he has delivered premium 3D rendering, interior/exterior visualization, walkthrough animations, and virtual tours for architects, builders, and real-estate brands across India and abroad. His expertise, patience, and commitment to quality make him a trusted visualization partner for businesses seeking photorealistic and technically accurate 3D outputs.

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